{"id":5308,"date":"2022-12-13T08:30:42","date_gmt":"2022-12-13T13:30:42","guid":{"rendered":"https:\/\/panoramitalia.com\/?p=5308"},"modified":"2022-12-13T08:30:44","modified_gmt":"2022-12-13T13:30:44","slug":"cin-cin-discover-the-story-behind-campari-milans-signature-aperitivo","status":"publish","type":"post","link":"https:\/\/panoramitalia.com\/index.php\/2022\/12\/13\/cin-cin-discover-the-story-behind-campari-milans-signature-aperitivo\/","title":{"rendered":"Cin cin: discover the story behind Campari, Milan\u2019s signature aperitivo"},"content":{"rendered":"

Wallpaper* – Where better to indulge in the delights of the Italian golden hour than Milan, the home of Campari? We trace the origins of the city\u2019s signature aperitivo<\/p>

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(Image credit: press)<\/figcaption><\/figure>

There’s a liquid flowing through Milan as vital as the water running in the river Po; as connected to the city as the river’s hidden tapestry of da Vinci-designed navigli<\/em> \u2013 canals \u2013 that spread out among the Neoclassical and Gothic constructs and under the feet of the Milanese; as defining of Milan’s identity, inwards and outwards, as La Scala opera house or the city\u2019s magnificent cathedral. <\/p>

The liquid is, of course, Campari.<\/p>

The history of the aperitivo<\/h2>

If the comparisons sound a little overwrought, an\u00a0aperitivo<\/em>\u00a0pilgrimage to Italy’s second (and in many ways, first) city would change the mind of the most ardent cynic. For the uninitiated (surely not?), an aperitivo is a pre-meal drink, designed to get the juices flowing, metaphorically and literally, for the feast ahead. However, the culture of aperitivo dwarfs any idea of a quick snifter before a sandwich: generally observed between 7pm and 9pm across Italy, aperitivo is a national sport, the country coming together to enjoy some light dishes and a drink or two before heading for dinner proper. This is happy hour for grown-ups.<\/p>

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(Image credit: press)<\/figcaption><\/figure><\/div>

What has made this golden evening activity particularly happy has been the role of Campari as ap\u00e9ritif-in-chief. In 1860, 11 years before the unification of modern-day Italy, Gaspare Campari settled upon a recipe for the bitters-style ap\u00e9ritif he\u2019d been tweaking\u00a0since the 1840s. Containing an infusion of aromatic herbs, roots, woods, spices, flowers and fruits from across the world \u2013 thanks to Italy\u2019s role in global trade at the time \u2013 the eponymous drink has barely changed for 162 years, forming a cornerstone of aperitivo that persists to this day.<\/p>

Read more here<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Wallpaper* – Where better to indulge in the delights of the Italian golden hour than Milan, the home of Campari? We trace the origins of the city\u2019s signature aperitivo There’s…<\/p>\n","protected":false},"author":1,"featured_media":5309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1007,1006,196,1008],"class_list":{"0":"post-5308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-aperitivo","9":"tag-campari","10":"tag-italy","11":"tag-milan"},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t