{"id":5357,"date":"2022-12-21T07:33:36","date_gmt":"2022-12-21T12:33:36","guid":{"rendered":"https:\/\/panoramitalia.com\/?p=5357"},"modified":"2022-12-21T07:37:47","modified_gmt":"2022-12-21T12:37:47","slug":"panettone-takes-the-cake-how-the-italian-delicacy-became-a-must-have-for-the-holidays","status":"publish","type":"post","link":"https:\/\/panoramitalia.com\/index.php\/2022\/12\/21\/panettone-takes-the-cake-how-the-italian-delicacy-became-a-must-have-for-the-holidays\/","title":{"rendered":"Panettone takes the cake: How the Italian delicacy became a must-have for the holidays"},"content":{"rendered":"
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Some grocers sell dozens of varieties of panettone now and even started making their own panettone when shipments were late, or vendors couldn’t meet demand around the holiday season. EATALY<\/sub><\/figcaption><\/figure>

The Globe and Mail – Panettone\u2019s popularity in Canada has surged in recent years, quickly evolving from a seasonal staple at independent Italian delicatessens and bakeries into walls of colourful boxes confronting you in the checkout aisle of most grocery stores.<\/p>

Since 2020, Italian Trade Agency initiatives to promote food<\/a> made in Italy by small and mid-sized producers have done their part to increase awareness of the Christmas cake in North America. Add the charming aesthetic of panettone packaging and designer fashion brands collaborating with traditional bakeries on their own versions, and you\u2019ve got the perfect recipe for a holiday luxury.<\/p>

At Calgary specialty grocer Lina\u2019s Italian Market, panettone accounts for about 60 per cent of holiday gift and gourmet sales. The traditional Italian sweet bread, which is often studded with dried fruits and flavoured with citrus or chocolate paste, is so important to the store\u2019s bottom line that its offerings have swelled from 10 to 30 varieties over the past decade. When shipments were late or vendors couldn\u2019t meet demand during the pandemic, Lina\u2019s started making its own. \u201cThere\u2019s chocolate boxes, there\u2019s candied walnuts and chestnuts, but panettone is the Cadillac of your sales during the holidays,\u201d general manager Matthew Rai said.<\/p>

Read more here<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

The Globe and Mail – Panettone\u2019s popularity in Canada has surged in recent years, quickly evolving from a seasonal staple at independent Italian delicatessens and bakeries into walls of colourful…<\/p>\n","protected":false},"author":1,"featured_media":5358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[189,1031,1030,1028],"class_list":{"0":"post-5357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-canada","9":"tag-holidays","10":"tag-must-have","11":"tag-panettone"},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t