{"id":6099,"date":"2023-04-24T11:23:50","date_gmt":"2023-04-24T15:23:50","guid":{"rendered":"https:\/\/panoramitalia.com\/?p=6099"},"modified":"2023-04-24T11:48:39","modified_gmt":"2023-04-24T15:48:39","slug":"italys-new-tourism-ambassador-is-botticellis-venus-brought-to-life-by-ai","status":"publish","type":"post","link":"https:\/\/panoramitalia.com\/index.php\/2023\/04\/24\/italys-new-tourism-ambassador-is-botticellis-venus-brought-to-life-by-ai\/","title":{"rendered":"Italy\u2019s new tourism ambassador is Botticelli\u2019s Venus, brought to life by AI"},"content":{"rendered":"

By Barbie Latza Nadeau, CNN –<\/strong> It is probably safe to assume that Italian artist Sandro Botticelli <\/a>never imagined Venus<\/a>\u2014the love goddess featured in his 15th-century masterpieces \u201cThe Birth of Venus<\/a>\u201d and \u201cPrimavera\u201d\u2014eating spaghetti or wearing shorts in front of the Roman Colosseum.<\/p>

But a new marketing campaign<\/a> by Italy\u2019s tourism ministry has turned the ancient deity into a \u201cvirtual influencer\u201d\u2014with the help of artificial intelligence technology.<\/p>

The campaign, called \u201cOpen to Wonder<\/a>,\u201d features Venus, dressed in modern-day designer clothing, taking selfies in St. Mark\u2019s square, riding a bicycle in front of the Colosseum, and eating pizza on the shores of Lake Como.<\/p>

\u201cA Venus in the role of a modern influencer will lead every international visitor by the hand to discover our country,\u201d the announcement from the Ministry of Tourism promises. \u201cWe welcome Botticelli\u2019s iconic Venus, who lends her face to tell of our beauty, from the most famous big cities to the most hidden corners of Italy.\u201d<\/p>

The campaign, a collaboration between the tourism ministry and the National Tourism Agency, will feature on social media, with an animated Venus winking at her followers under the Instagram handle\u00a0@venereitalia23<\/a>.<\/p><\/blockquote><\/figure>

In one Instagram post she channels modern influencers with sexy poses. Some are computer-generated, while others feature a human model whose face is never seen but who has the same long, wavy hair. \u201cI\u2019m 30\u2014ok, maybe just a little bit older,\u201d Venus says. \u201cI\u2019m a virtual influencer.\u201d<\/p>

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Read more here <\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

It is probably safe to assume that Italian artist Sandro Botticelli never imagined Venus\u2014the love goddess featured in his 15th-century masterpieces \u201cThe Birth of Venus\u201d and \u201cPrimavera\u201d\u2014eating spaghetti or wearing shorts in front of the Roman Colosseum.<\/p>\n","protected":false},"author":1,"featured_media":6100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1297,1295,1296,1294],"class_list":{"0":"post-6099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-ai","9":"tag-boticelli","10":"tag-botticellis-venus","11":"tag-italy-tourism-ambassador"},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t