{"id":7402,"date":"2024-01-31T04:55:02","date_gmt":"2024-01-31T09:55:02","guid":{"rendered":"https:\/\/panoramitalia.com\/?p=7402"},"modified":"2024-01-31T04:55:04","modified_gmt":"2024-01-31T09:55:04","slug":"mass-tourism-has-turned-florence-into-a-prostitute-museum-boss-says-sparking-outrage","status":"publish","type":"post","link":"https:\/\/panoramitalia.com\/index.php\/2024\/01\/31\/mass-tourism-has-turned-florence-into-a-prostitute-museum-boss-says-sparking-outrage\/","title":{"rendered":"Mass tourism has turned Florence into a \u2018prostitute,\u2019 museum boss says, sparking outrage"},"content":{"rendered":"<p><strong><em>CNN &#8211; <\/em><\/strong>Mass\u00a0<a href=\"https:\/\/www.cnn.com\/travel\/article\/italy-tourists-bad-behavior\/index.html\">tourism<\/a>\u00a0has turned the\u00a0<a href=\"https:\/\/www.cnn.com\/travel\/us-couple-bought-400-year-old-italian-tower-handshake\/index.html\">Italian<\/a>\u00a0city of Florence into a \u201cprostitute,\u201d the director of Galleria dell\u2019Accademia has said, sparking anger and calls for her to step down.<\/p><p>Although Cecilie Hollberg has apologized, Italian politicians have slammed her comments this week as being offensive to Florentines.<\/p><p>\u201cOnce a city becomes a prostitute, it is difficult for it to become a virgin again,\u201d Hollberg, a German art historian who has been head of the museum since 2015, told reporters Monday on the sidelines of a press conference laying out the museum\u2019s successes.<\/p><figure class=\"wp-block-pullquote\"><blockquote><p>\u201cWe no longer find a shop, a normal shop but only things exclusively for tourists with gadgets and souvenirs and this should be stopped,\u201d she added.<\/p><\/blockquote><\/figure><p>Hollberg\u2019s comments immediately garnered push back from Italy\u2019s culture minister and Florence\u2019s mayor \u2014 both of whom have been vocal about having Italians lead Italian museums in the past.<\/p><p>Hollberg\u2019s mandateat the museum ends in June, and there were calls before this scandal to not renew her contract and award it to an Italian instead.<\/p><p>In 2014, Italy\u2019s culture minister Dario Franceschini opened up all museum directorships to foreigners, which is something Italy\u2019s current prime minister Giorgia Meloni said she would rectify as the contracts expired.<\/p><p>Florence mayor Dario Nardella told Florence City Council on Monday that the city deserved respect and that tourism employs thousands of people.<\/p><p>\u201cTourism is a resource, it must be managed but there is not a single issue on which this administration has not fought, from the protection of the historic center with UNESCO regulations to the protection of typical products, the stop to certain activities and lastly with a rule that stops short-term rentals,\u201d Nardella said.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/gettyimages-1428479852.jpg?c=original\" alt=\"Tourists flood one of Florence's popular attractions, the Ponte Vecchio bridge.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption><sup>Tourists flood one of Florence&#8217;s popular attractions, the Ponte Vecchio bridge.\u00a0Petr Svarc\/UCG\/Universal Images Group\/Getty Images<\/sup><\/figcaption><\/figure><p>Matteo Renzi, former prime minister and former mayor of Florence, said he would take the issue of Hollberg\u2019s tenure to the culture ministry.<\/p><p>\u201cI will submit a question to the Minister of Culture Gennaro Sangiuliano on the shameful phrases of the director of the Accademia Gallery. Defining Florence as a prostitute is unacceptable. Hollberg must apologize or resign,\u201d he said in a statement Monday.<\/p><p>Hollberg has backtracked on her remarks, saying she lovesFlorence and that she didn\u2019t mean to offend the city or its inhabitants, clarifying that she only meant that Florence, like Venice and other cities, were being \u201ccrushed\u201d by tourism, according to a spokesperson for the museum.<\/p><p>\u201cI\u2019m sorry I used the wrong words. What I meant to say is that Florence must be a witness to more conscious tourism, not hit and run. With the Academy, for example, we have tried to enhance every extraordinary part of it,\u201d she said in the museum statement sent to CNN Tuesday.<\/p><h2 class=\"wp-block-heading\" id=\"serious-and-offensive\">\u2018Serious and offensive\u2019<\/h2><p>Florence is a huge tourist draw. A world heritage site, it has a high concentration of museums, churches, historic buildings and artworks.<\/p><p>Italy\u2019s culture minister Sangiuliano said his ministry would look further into the matter, but called Hollberg\u2019s words \u201cserious and offensive\u201d in nature.<\/p><p>\u201cFlorence is a wonderful city that represents an important part of our national identity and history. Offending her means hitting all of Italy and our feelings. I will evaluate all appropriate initiatives,\u201d he said in a statement provided by the culture ministry.<\/p><p>Florence deputy mayor Alessia Bettini called the comments \u201cdelusional\u201d in a statement sent from her office to CNN.<\/p><figure class=\"wp-block-pullquote\"><blockquote><p>\u201cCalling Florence a prostitute is the most serious offense ever heard from a person who also holds such an important institutional role,\u201d Bettini said in the statement.<\/p><\/blockquote><\/figure><p>\u201cAccording to the director of the museum, therefore, Florentines are the children of a prostitute and the tourists are the clients of a prostitute? Hollberg offends the history of Florence, where she worked, she offends the work of thousands of people and above all she offends the Florentines, herself, who as a non-Florentine, owes Florence a lot.\u201d<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/edition.cnn.com\/2024\/01\/30\/travel\/italy-florence-prostitute-tourism-intl-scli\/index.html\">Read more here<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Mass tourism has turned the Italian city of Florence into a \u201cprostitute,\u201d the director of Galleria dell\u2019Accademia has said, sparking anger and calls for her to step down.<\/p>\n","protected":false},"author":1,"featured_media":7403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","spay_email":"","footnotes":""},"categories":[1],"tags":[1796,196,1795,307],"class_list":{"0":"post-7402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-cecilie-hollberg","9":"tag-italy","10":"tag-mass-tourism","11":"tag-uffizi","12":"pmpro-has-access"},"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/panoramitalia.com\/wp-content\/uploads\/2024\/01\/florence-putana.jpg","_links":{"self":[{"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/posts\/7402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/comments?post=7402"}],"version-history":[{"count":1,"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/posts\/7402\/revisions"}],"predecessor-version":[{"id":7404,"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/posts\/7402\/revisions\/7404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/media\/7403"}],"wp:attachment":[{"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/media?parent=7402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/categories?post=7402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/panoramitalia.com\/index.php\/wp-json\/wp\/v2\/tags?post=7402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}