Event Details
A talk by Dr. Arthur Molella (Smithsonian Institution) THURSDAY, MARCH 11 @ 5:00 pm PST Online in English via Zoom 
Italian company Olivetti invented the world’s first desktop computer – Programma 101 – in 1965. The revolutionary machine was the product of a utopian project of company president Adriano Olivetti.
This lecture explores the associations between his ideology, his reinvention of the Olivetti company town of Ivrea in northern Italy & Programma 101.
Italian company Olivetti invented the world’s first desktop computer - Programma 101 - in 1965, well ahead of major computer companies. The revolutionary little machine was the product of a sweeping utopian project of company president Adriano Olivetti, who aimed to transform the relationship between technology, art, society & the human spirit. This lecture explores the associations between his ideology, his reinvention of the Olivetti company town of Ivrea in northern Italy & Programma 101. FREE ADMISSION FOR MEMBERS OF THE SOCIETY
$5 fee for non-members
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