CNW/ – After dreaming about their next international trip for over two years, Canadians are finally getting back to flying and hitting international destinations. To help Canadians tailor their next travel experience and avoid turbulence, Samsonite, the world’s best-known and largest travel luggage company, commissioned a national survey of 1000 Canadians to give us the lowdown on their top travel destination preferences, experiences and, ‘the trip where it happened.’
Key Findings of the Study:
Please cite this as a Samsonite Canada survey in all mentions.
1) Italy Trumps France with Canadians (by a lot)
a) Nationally:
Italy (Top of the bucket list for Canadians)
34.6% of Canadians would choose Italy ‘if they could only take one more vacation in their life.’
b) Regionally:
Asked where they wish they could travel to right now; Canadians showed a strong preference for Italy vs. France:
Province Italy France
Ontario 59.9% 27.6%
British Columbia 50.0 29.2%
Atlantic 67.9% 14.3%
Prairies 56.3 19.3%
2) Best International Destinations to ‘make it happen’:
According to Canadians, these are the best international destinations to:
I. Get your groove back …
Italy – 27.03%
Mexico – 23.14%
Germany – 5.79%
Japan –15.36%
India – 4.84%
II. Fall in love
Italy – 36.6%
France – 32.1%
Mexico – 8.6%
Japan – 8.2%
Germany – 5.8%
South Africa – 4.9%
India – 3.8%
III. Have an epiphany
Italy – 28.9%
France – 16.1%
Japan – 14.4%
Mexico – 13.5%
South Africa – 9.6%
India – 9.2%
Germany – 8.3%
IV. Re-invent yourself
Italy – 29.9%
France – 17.1%
Japan – 16.4%
Mexico – 13.8%
Germany – 10.7%
South Africa – 7.5%
India – 4.6%
V. Propose
Italy – 35.5%
France – 25.3%
Japan – 12.7%
Mexico – 11.6%
South Africa – 5.2%
Germany – 5.1%
India – 4.5%
