The festival is changing its identity to better reflect its image. As one of the largest multicultural festivals in the city of Montreal and spread over several days, it was necessary to design a logo that better represents its current positioning.
Previously, the Italian Week lasted for a week of celebrations and was a small neighborhood event. Now it is an annual major event welcoming more than 400,000 visitors and showcasing over 250 local and international artists.
The name italfestMTL derives from the essence of the Italian community with a festive touch. Being the cradle of the festival, the city of Montreal is the primary destination of the event, and MTL is its representation including the colors of the Italian flag. This name has been gradually introduced in recent years with its hashtag #italfestmtl used by the event and its festival goers. It was, therefore, a natural transition to modernize its image and make it universal for all languages. With its tourist popularity increasing annually and with the diversity of its local festival-goers, italfestMTL is adopting a name that fuses well with French, English and Italian.
The festival will continue its traditional mission of promoting and sharing the legacy of Italian Canadians while focusing on lasting impact, culture and entertainment.
FESTIVAL’S OFFICIAL DATES
This year, after the success of the previous online edition, the festival confirms its virtual appointment but also is featuring outdoor events. Safety and health measures are being taken for the well-being of our festival goers, our artists, our employees, volunteers and all the participants of the festival.
From August 6th to 22nd, italfestMTL will offer you for this 28th edition Live concerts, shows and activities for all ages.